I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.

When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.

I joined YouTube in 2006, and immediately sensed the great potential for incredible wealth and growth of my chiropractic practice, as well as continued streams of residual income. My mind was spinning with all the possibilities, but no one could have possibly guessed the tremendous success that I would find on YouTube within the short timeframe of 2 years.

Many chiropractors go to school and gain excellent technical knowledge of their science. They graduate and start their business under the misguided notion that they need only hang a sign on their door and clients will begin flocking to them. When business takes too long to pick up speed, or even worse begins to falter, these practitioners are unequipped to market themselves. Particularly in today’s digital world, chiropractors who are willing to learn the simple techniques of online marketing will find themselves pulling ahead of their competition at an astonishing rate.

It is not a story dating back to King Solomon and Queen of Sheba, yet Viral Marketing in the recent past was probably one of the most difficult breeds of marketing. Getting maximum exposure could be termed as an event of the century. However, time never remains the same! Now you can do it with the click of a mouse with YouTube. You can buy views and ratings that are guaranteed to increase your fame and popularity overnight. Not to mention the money it will bring.

British telecoms regulator Ofcom published a report on 2nd April 2008 suggesting that 49% of children from 8 to 17 years of age who have Internet access have their own personal profile on a social networking site. The minimum age permitted by major social networking sites is normally 13 or 14, but 27% of the 8-11 year olds who are aware of social networking sites claim to have a profile on one.

Social networking sites like Facebook, Bebo and MySpace have soared in popularity over the last few years. They allow users to keep in touch with their friends and make new friends, but they can also expose them to malware and other online danger. As usage of Web 2.0 applications, like blogs, wikis and social networking sites increases, they become more attractive to cyber criminals. Many users of these sites are relatively new to computers and can sometimes be fairly nave regarding online threats.

justsomeguy asked:
Okay, so I’ve started this claymation series (it’s not specific to youtube, but is certainly most popular there) called SHiSHOW, and I’d very much like plenty of people to see the videos, because I think lots of people would find them funny. I’d like to know how to advertise these videos in […]