I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.

Eric Hoffer once said,” In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” Those who adapt will survive, and I’m sure Darwin will agree. It’s time to let your chiropractic practice evolve with the time, or be left as an ancient fossil.

Everyone knows that Web 2.0 is totally taking the globe by storm right now, and what that simply refers to is social media sharing spaces like MySpace, YouTube, Facebook, Squidoo, Digg, Friendster, and countless other sites that have found tremendous success. Web 2.0 has single-handedly transformed how people communicate online, and that includes how new businesses are attracting new patients.

How do I know this is the case? I’ve experienced the magic of Web 2.0 in my own practice as a chiropractor and entrepreneur. I’ve successfully utilized Web 2.0 to attract 10-20 new patients to my practice each month, along with residual sources of income. As I’ve achieved these successes, I’ve watched my competitors fail again and again. This has inspired me to take my expertise and successful tactics out into the world to teach others how to harness the incredible power of Web 2.0. Chiropractic models for acquiring new patients will never be the same.

Don’t be fooled by the self-professed “Gurus” that are springing-up from everywhere and offering absolutely no results, but proclaiming they teach innovative marketing techniques. This troubles me, simply because I hate to see insecure students and DC’s taking a huge financial chance on these other programs, only to get totally average results. Don’t fall for cheap consulting from some scam-management company. If they don’t specialize in social media, they are not cutting-edge in the field. Don’t take your baby to the old folk’s home, do you get my drift? You need a quality nursery, to have your baby nurtured.

I’m going to toot my own horn here and say that I am the premier, original, and only Web 2.0 social media chiropractic marketing expert around, and it is my pleasure to have helped thousands of young professionals uncover a richer, more successful existence. These people are now free in their lives to seek out fulfillment. There is nothing like the gift of time that their flexible schedules permit. I have guided them and mentored them to this great place in their lives, and taught them to work smarter, not harder. 40 hours a week is a thing of the past. Welcome to your future!

Before I go I’m going to share with you a great strategy to use today when taking the necessary steps to brand yourself and your business on these social media sites. Don’t skimp; tell your story in about 6 paragraphs. Talk about your life and obstacles, the paths you’ve taken, and where your journey has led you today. Think of it as a heartwarming story. How about a title like:”Who is (Your Name)?” When people see and know that you’re a real person, they are 10 times more likely to give you their business. What’s your motivation, and why are you in the business of helping people? People don’t like ads thrown in their face, so make it personal; human.

Make sure you have 3 blogs already going before you start your profile, so people have an automatic reference point. You’re sure to find these little tips helpful, and there are plenty more where that came from that I’d love to share with you. My 30 video training series is going to get you on the fast track to marketing success on Web 2.0. Soon enough you’ll be pulling-in multiple income streams with total ease. And this is all just the beginning!