Zune video downloads are popular. There are obvious reasons for its popularity. One reason being that it is one of the top selling portable media devices in 2008. Another reason is its multi-format video playback capabilities that make it a favourite among tech fanatics.

The Zune player can play both WMV and MOV formats on top of other less common formats.

When it first came out in the market, people thought Zune cannot play QuickTime movies or videos that have a .mov format since the device is a product of Microsoft, a rival of QuickTime owner - Apple. Contrary to this belief, Zune can play both .wmv, Windows media video, and .mov. In fact, Zune can play MPEG formats, like .mp4 and mp4v, another group of popular video formats associated with mp3.

This flexibility allows Zune to dominate a large part of the video market. Video enthusiasts like the idea of plug and play which is pretty much the case for a Zune player. You really do not need to buy any video converter to convert the video file format from one to another just so that it is readable by the portable media device.

The Zune Software is a handy application when it comes to managing your library of Zune video downloads.

The Zune software is also capable of organizing and managing your video library. Categorizing and tagging your Zune vide downloads is easy and convenient. The software is the perfect tool to sync or automatically update the video files on your Zune whenever updates are made available. If you are a video podcast or internet TV subscriber, then you will really appreciate its convenience.

With media syncing, you don’t have to wait for the new video episode to arrive to update your device. Once a new episode comes in, the file will be downloaded both into your PC and your Zune media player.

Zune also has a video sharing platform called Zune Social.

Zune Social lets you share information about the latest files such as Zune video downloads you recently acquired. Activate the Zune Social and it will go detecting other users within a specific range. From there, you will know what these owners are playing on their devices right now.

Imagine the excitement of finding a cool video? You would love to share it and that is where Zune Social steps in to help. You can easily broadcast your video playlist and downloads through flash widgets. Place that on your social networking profiles like MySpace and FaceBook and you can let the whole world know about this interesting video you just downloaded.

The power of Zune extends beyond just downloading and watching videos alone. You can do more than that. So it’s time to play around with your Zune video downloads now.